How to Build a Martech Stack That Moves Business Forward
Jessica Kao, Director of Client Strategy, Digital Pi
Marketing technology is the engine behind an increasingly digital team. It becomes even more powerful when it’s integrated with the tools and processes that your business runs on. Join us to discuss the technology challenges that marketers are facing, as well as practical solutions for how to build the best martech stack for your business.
Here’s what you’ll learn:
- What the integration process for different tools looks like and how to effectively share data across systems.
- How to build scalable programmes and taxonomies.
- How to use data and reporting across the stack.
Presentation Deck