To build loyalty with today’s consumers, personalized and relevant experiences are table stakes for doing business. But getting personalization right isn’t easy. Creating customized experiences at every step of the customer journey – across multiple brands, touchpoints, channels, and geographies – requires a flexible platform and real-time data insights to deliver personalized commerce experiences that convert and keep customers coming back.
Join us for this session to learn:
5 essentials needed to successfully personalize your commerce experience
The business benefits of delivering customized commerce experiences across multiple audiences, business models, and geographies
Examples of businesses using personalization to better connect with customers and accelerate growth
This is the era of people-first business — and as an Experience Maker, you are in a unique position to help shape a new and more personal standard for digital leaders everywhere. Learn how IBM revamped their 110-year-old way of doing business to compete in a modern age of personalization.
Organizations are looking to modern marketing technologies to personalize and improve customer experiences across channels and increase revenue by delivering timely, relevant content. But transforming your MarTech stack can be daunting. Join Vanguard, the world’s largest provider of mutual funds, and learn about the company’s CMS journey to increase marketing agility, enable better customer experiences, and deepen client relationships.
In this session, you’ll learn how Vanguard:
Leveraged data to drive personalization, engagement, and more relevant client conversations
Achieved 75% greater efficiency in building content pages through a multi-site architecture approach to rollout services in new countries in record time
Recognized $778K in efficiency gains and 66% reduction in time for page authoring on six sites supported by Adobe Experience Manager
Delivering a connected, cohesive, and personalized experience for your customers across channels and devices feels like the catch phrase of the moment. But what does personalization at scale actually entail and how does The Coca-Cola Company make it possible globally? It starts with data collection that’s fast and complete to create a unified view of your customers, and ends with an activation strategy focused on real-time, in-the-moment engagement that feels like it was tailor-made.
In this session, we will discuss:
Best practices for deploying Adobe Real-Time CDP to make personalized customer experiences a reality
How to strike the right balance of personalization and privacy at scale
Lessons learned for others who might be starting in their real-time CDP journey
This is the era of people-first business — and as an Experience Maker, you are in a unique position to help shape a new and more personal standard for digital leaders everywhere. Join leaders from Verizon as they discuss how they applied B2C learnings in personalization to a B2B business.
For City National Bank, business is personal – offering highly tailored services and complete financial solutions for its clients’ unique needs. Dedicated to enabling its teams to maximize results for clients, the Bank’s marketing organization completely transformed its processes and systems to execute purpose-driven work at the speed and scale of digital. Join us to learn how City National Bank used Workfront to build a modern work experience that aligns with goals, increases velocity, and boosts efficiencies – enabling the Bank to save hundreds of hours of work time and decrease audit turnaround time from weeks to days.
In this session, you’ll learn how the team leverages Workfront to:
Eliminate silos while connecting goals and strategy to execution
Minimize risk through accelerated review times and repository for audit purposes
Integrate teams and workflows enterprise-wide to support 35 groups, 30 workstreams, and over 1000 users
A seamless customer experience requires more than just delivery, it requires coordination. However, many organizations lack a consistent model for tracking work across the marketing lifecycle – making it virtually impossible to connect teams across disparate systems to gain visibility into the status and ROI of marketing activities. Join us to learn how T-Mobile uses Adobe Workfront to connect teams and workflows to unlock operational efficiency and reporting.
In this session, you will learn how to:
Improve collaboration by connecting teams and workflows
Centralize marketing campaign activities in a single platform for boosting operational efficiency
Leverage operational reporting to track and measure progress for continuous optimization
- Denise Colella, VP, Head of Digital Strategy Group – Media and Financial Services , Adobe
- Ted Schadler, Vice President, Principal Analyst, Forrester
Today’s customers expect highly relevant, highly personalized one-to-one experiences that anticipate their needs. And today’s Experience Makers now have the power to deliver this to all of their customers. Join Adobe and Forrester to discover how industry leaders are shaping the future of the digital economy through scalable personalization, and learn what it means to approach every customer experience more personally.
- Caroline Cerf, Director for State and Local Government West, Adobe
- Amy Blackburn, Division Director - Marketing and Communications, State of Oklahoma
In today’s world where consumers expect great web experiences, state agencies need to rethink how citizens access government services. The State of Oklahoma reimagined its digital citizen services and partnered with Adobe to modernize its web platform – enabling digital contact-free access to services for Oklahoma’s four million residents. Join this session to learn about the State of Oklahoma’s digital transformation journey that improved its residents’ experiences and established Oklahoma as a top 10 state in digital modernization.
In this session we’ll discuss how the State of Oklahoma:
Delivered mobile friendly websites and citizen services in less than six months
Created brand consistency and trust with constituents during the pandemic
Established a best-in-class digital presence that is now a global brand
Learn how to select and be successful with a customer data platform. Find out why CDPs are essential to power great customer experiences, how to choose the right partner to future-proof data management, and what you can do now to prepare for organizational and personal success.
In this session, we will discuss:
The importance of organizational alignment
Key CDP use cases, and the top criteria and capabilities to look for when choosing a CDP
Best practices for successful implementation and cross-functional adoption of a CDP
- Leo Griffin, VP of Technology and Global Head of Consumer Technology, Hanesbrands
- Bruce Richards, Head of Industry Strategy – Consumer Goods, Adobe
Prior to the pandemic, Hanesbrands was seeing enormous growth and success in e-commerce sales – exceeding their expectations at the launch of Adobe Commerce in 2019. By early 2020 Hanesbrands stakeholders and Adobe were working to accommodate unexpected commerce volumes and provide exceptional experiences to their consumers
When the pandemic led to stay-at-home orders, Hanesbrands saw a significant surge in sales for its leisure apparel and this drastic growth trajectory meant having to accommodate even more volume than what was being discussed and manage the complexities of managing seven sites in different time zones…all while maintaining focus on the consumer.
Hear how Hanesbrands and the Adobe team worked together to address an immediate need and future-proof the business against unexpected disruption.
As the world’s largest material marketplace for the architecture and design industry, Material Bank is at the forefront of providing the fastest and most powerful way for design professionals to search and sample materials. By working with Imagination Media to reimagine the customer experience, Material Bank powers complex searches across hundreds of manufacturers and thousands of materials in seconds – turning what used to be hours of work into minutes for its customers. Join this session to gain insights into how Material Bank and Imagination Media transformed a traditional marketplace into a highly personalized and immersive commerce experience.
This session will discuss:
The vision behind the design of Material Bank’s commerce platform – and the challenges it overcame along the way
Innovation driving unique features and capabilities including mood boards and multi-store modes
How Material Bank achieved triple digit increases in monthly and transactional growth
In a world that demands personalized and relevant customer experiences at every interaction, there is often a group of users forgotten in the process – the content authors. If tools and processes are complex and outdated, how can we expect content teams to create the best possible experiences for customers? Join this session to learn how the combination of Adobe Experience Cloud solutions and new ways of working together help to increase content authors’ efficiency and ability to deliver highly personalized customer experiences.
This session will discuss:
Real world examples of how content authors are delivering great experiences for customers
Insights and lessons learned from simplifying workflows to connecting people, processes, and tools
How integrations across Adobe Experience Cloud solutions provide the ideal platform for delivering personalization at scale
Today’s customers expect highly relevant, highly personalized one-to-one experiences that anticipate their needs. And today’s Experience Makers now have the power to deliver this to all of their customers. Join Adobe and The Home Depot in a discussion on how the retailer approaches personalized customer experiences.
Adobe’s Real-Time CDP has changed how brands reach their customers across various channels and deliver personalized customer experiences at scale. Its cutting-edge features break down data silos and create connections across the entire enterprise. We’ll demonstrate how brands can create business value with omnichannel experiences, beginning with discovery and use-case prioritization, moving to architecture mapping and data source collection, then the creation of the unified customer profile, and finally the definition and activation of your high-value audiences across channels.
In this session, we’ll also discuss:
Best practices for maximizing the impact of Adobe Real-Time CDP
Observations that will position users for success
In this session, you'll learn from both Walgreens and Lumen how:
The Walgreens Writers Room chose to think more like TV producers than advertisers to address the need for more relevant, personalized, and representative content
Walgreens leveraged the power of Workfront, along with Adobe creative and asset management applications, to deliver more meaningful content quickly and credibly
An efficient content engine can both capture and reflect the diverse perspectives that build customer trust
How Lumen manages marketing workflows through Workfront and Marketo Engage alongside other Experience Cloud applications
Key business problems that Lumen is solving by integrating the two applications
How Lumen's teams have benefited from streamlined workflows and campaign agility
In the post-pandemic world, providing digital-first, personalized commerce experiences are table stakes for engaging with customers today. By leveraging data from both online and offline interactions, brands can create relevant, impactful experiences that build trust and foster loyalty in a highly competitive landscape. Join Virtusa in a conversation with leading Ed-Tech and Telco brands to learn how they driving more a more personal digital economy for their customers.
In this session, we’ll discuss:
How personalized experiences drive favorable business impact
Understanding customer behavior to provide relevant experiences at the right time, every time
Lessons learned for others who are navigating their own digital transformation journey
Today’s buyers can get up to 90% of the way through their journey before ever engaging with sales. As a result, marketers are being tasked with delivering more meaningful and personalized customer experiences—at a scale unlike ever before. But trying to deliver effective marketing campaigns with disconnected systems, broken processes, and incomplete data is next to impossible. During this session we’ll explore the three key steps marketing teams can follow to drive efficiency, improve collaboration, and ensure higher ROI. Alicia Copeland from Thomson Reuters will also share first-hand how they successfully integrated people, process, and Adobe tools to better position their marketing organization for success.
Key takeaways:
Understand how having a strong foundation for collaborative work management not only improves the experience for end user customers, but also internal users who are getting the work done
Explore how marketing teams can turn technology into a catalyst for change by effectively rationalizing and integrating their MarTech stack
Demonstrate how a Connected Work® approach helps marketers overcome obstacles to better connect teams and technology to customer outcomes
Understanding customer’s needs builds trust. In this session, you will: Learn how to use and deliver a unified content experience across many different vehicles. Explore new strategies in how to make personalization a tool for building trust with your customer base.
Craft Your Digital Transformation Roadmap
The rise of e-commerce giants has changed expectations, making it hard to stand out. Add high visibility operations, an ever-shifting global supply chain, economic volatility, and changes in consumer confidence, and it’s hard to know what to do now, where to go next, and how to make it all matter to your customers.In this session you will learn:
Key strategies for jumping ahead of the competition
Where to focus opportunities for growth
How to unlock technology capabilities to drive value
Learn how to get ahead of the curve with the content supply chain. As companies continue to evolve, content strategy will have to evolve with them. This session will cover the newest strategies to setup and develop your content supply chain.
Today’s organizations collect a staggering amount of data from every customer touchpoint across every channel. The goal: deliver exceptional, relevant experiences by better understanding and connecting with customers. Stitching together the right data from all channels to visualize and engage across the entire customer journey requires not only the right tools but also the mindset and skills of a data-driven organization. Join Intel for an inside look at how they are architecting and structuring an insights function to maximize the value from their data and deliver on key business objectives.
In this session, you will learn:
The 5 essentials needed to successfully deliver a data-driven organization
How Intel uses Adobe’s Customer Journey Analytics to change culture and accelerate action
How Intel defines and measures data excellence
The pressure to report on ROI is something that every marketer faces in today’s revenue-focused marketing landscape. However, getting to the root of effective ROI reporting can often be easier said than done. Requirements can vary depending on the size and scale of your organization and an ROI reporting output can look very different depending on the technology, people and processes that you have in place. Whether you’re a small business just starting out in your ROI reporting journey or are an enterprise company with a full team of in-house data scientists dedicated to helping you with your reporting efforts, this workshop is for you.
Join Courtney Tobe, Marketo Champion and Manager, Deloitte Digital - Advertising, Marketing & Commerce to unravel the complexities of marketing ROI tracking and reporting. In this workshop, you will learn how to:
Set up your Adobe Marketo Engage architecture to be able to track and report on program ROI
Leverage different attribution model types for your ROI reporting
Track your marketing spend on programs vs. revenue earned from those programs for true ROI reporting.
Consumers today expect personalized experiences, and perhaps nowhere more so than in travel and hospitality. Tasked with generating interest in Qatar and converting that desire into actual visitors, Qatar Tourism digitally transformed its tourism strategy to reach new visitors worldwide and engage with them at every stage of their journey. In this session, Qatar Tourism will share insights from its digital-first, largest-ever international tourism marketing campaign, “Experience a World Beyond,” with the goal of welcoming more than six million visitors annually by 2030.
This session will discuss:
Using data-driven digital touchpoints to address a visitor’s end-to-end journey
Constructing 360-degree views of visitors to design customized campaigns backed by marketing automation
Delivering personalized content and experiences to 100 percent of visitors, resulting in more than 12 million unique visits and 1.5 million actively involved users