Experience Makers Live

Build Your Personalised CXM Playbook

Steve Hammond, Head of Experience Cloud Product, Adobe

You know why digital transformation is important. But it’s the how that makes it hard — especially how to make it customer-focused. Fortunately, we’re here to help you to build a customer experience management (CXM) strategy tailored just for your business.


Here’s what you’ll get from this session:

  • Personalised CXM guidance by accessing our tool to customise recommendations based on the areas most relevant for you
  • Strategy for your organisation as you learn how to make a CXM plan that gives everyone concrete steps they can act on
  • Partnership for success by relying on our deep customer experience expertise as you make your playbook and put it into action
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North America

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