Close, then Convince: Perfecting the Digital Sales Cycle

Whether you’re a seasoned marketer or you’re just getting started, you know a primary challenge of the job is finding and keeping customers. Most consumers and buyers are doing the bulk of their research online before making their final purchase decisions. Learn how your brand can cultivate a greater role in this process. Join Shama Hyder, CEO and founder of Zen Media, as she discusses how to meet today’s business challenges by closing first — and then convincing. 

In this session, you’ll learn how to do the following:

• Lower your cost per acquisition
• Cut your sales cycle in half
• Reinvigorate selling methods that work for the future