Foundations For Full-Funnel Reporting And Attribution
Rebecca Alvarado, Customer Journey & Automation Specialist, Ezidebit
Jessica Langensand, Senior Consultant, Adobe
Marketing insights and revenue attribution are no longer a nice-to-have — they’re a need-to-have. Having a measurement mindset is essential when it comes to aligning your sales and leadership teams on key metrics and understanding marketing’s influence on the full funnel, not just the top.
In this session explore:
- The steps to mapping out your marketing and sales funnel
- Understand customer lifecycle management and how to move customers through each stage
- Data-driven decision making
- The reality of today’s B2B buyer journey and what the future holds
- Multi-channel expansion via Nurturing, Ad Bridge and more
Presentation Deck