Bringing Marketing and IT Teams Together: Building Your MarTech Stack
Elvira Lodewick, GM of Marketing & Fundraising, Mission Australia
Peter Smith, CIO, Mission Australia
Mike Handes, Director of Customer Success, Adobe
A good marriage starts with understanding each other. IT and Marketing often fail to understand each other and yet this understanding is crucial if they are to be successful in delivering business outcomes.
In this session, you’ll learn how to:
- Get Marketing and IT working together to maximise the return on your MarTech stack
- Avoid pitfalls in building your MarTech stack
- Understand different elements to evaluate in selecting your ideal MarTech stack
- Identify a good MarTech stack and outline possible outcomes
Presentation Deck