Experience Makers Live

DICK'S Sporting Goods: Getting from A to Z without A/B Testing

Brett Wilps, Programme Manager, DICK'S Sporting Goods

Get the details as DICK’S Sporting Goods (DSG) shares how they continue to create personalised, optimised customer journeys. By combining digital analytics data from Adobe with the “why” behind customer behaviour from Medallia, DSG found new ways to optimise their digital shopping experience and improve conversion rates for athletes visiting their site. 


You’ll learn how DSG did the following:

  • Tied customer voice data to analytics data to better understand their customers
  • Decreased bounce rates
  • Increased conversions on exercise equipment in-basket from 25% to 46%
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