Data has always been a driving force in guiding organisations as they develop segmentation, personalisation, messaging and strategies to deliver experiences that matter. With the sudden and complete shift to digital in 2020, along with changing consumer behaviour, understanding the role of data and how your organisation can make the most of it is essential.
In this session, you’ll hear from Experience Makers and learn:
- How the role and use of data has changed during COVID-19.
- What the digital future holds for data.
- Why you need the ability to capture, analyse and take action on data more than ever before.