Experience Makers Live

The Data Win-Win for Companies and Consumers

Dorothea Sieber, Adobe

The data landscape is changing — there are more regulations, more apprehension around data security and more scrutiny surrounding what companies do with consumer data. But there’s still an opportunity for data to serve both customers’ and companies’ needs. And it starts with companies being proactive and building trust with their customers.


Here’s what we’ll cover in this session:

  • How to build trust through greater transparency
  • Why exercising empathy helps retain customers
  • How to deliver value through meaningful personalised experiences
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