Experience Makers Live

With Marketing Automation, We’re Customer Zero

Paul Wilson, Director of Marketing Automation Technology, Adobe

At Adobe, we believe in using our own technology to power our customer experiences. Crucial to this strategy is marketing automation, which helps us engage our customers at scale. In this session, you’ll learn how we’ve embraced digital-first with Marketo Engage, the world’s largest-scale implementation of marketing automation to date.


Join this session to learn how we use Marketo Engage to do the following:

  • Find and engage the right customers at the right time.
  • Build and nurture long-term relationships with those customers.
  • Increase revenue by focusing sales on the most promising prospects.
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