Adobe for Business Blog | Digital Marketing Insights & Trends

  • Reimagining customer experience with agentic AI.

    Discover how Adobe CX Enterprise uses AI-powered tools and workflows to power personalized, end-to-end customer experience orchestration.

  • Adobe CX Analytics for smarter personalization.

    Use AI-powered customer experience analytics to unify your data, optimize journeys, and improve marketing performance in real time.

  • Scale content production powered by 3D Digital twin and generative AI.

    Learn how Adobe and NVIDIA use the 3D digital twin and generative AI to produce accurate, on-brand marketing content at scale.

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  • Build a conversational experience for customers.

    Adobe Brand Concierge helps you build a conversational AI in minutes, connecting customer intent with approved brand content.

  • ServiceNow reimagines brand management for an AI-powered future.

    ServiceNow partners with Adobe to scale expert brand guidance across the enterprise with Adobe Brand Intelligence.

  • AI changes who’s on the creative team.

    Four skills to protect and new AI-first roles to add, from Adobe’s Matthew Loewengart.

  • Make smarter creative decisions.

    Discover how Adobe Content Analytics connects paid media and owned content performance to inform creative testing and investment decisions.

  • How Sonoma County turns documents into decisions.

    See how a team of two brought Adobe Acrobat Studio to 16 county departments in six months, with governance built in from the pilot.

  • Announcing Adobe Marketing Campaign Analytics.

    A new way to connect marketing measurement and planning, understand what drives results, and make smarter budget decisions mid-campaign.

  • AI traffic now drives 83% higher revenue per visit.

    Adobe data shows AI-referred shoppers convert 90% better. Find out what it means for retailers this holiday season.

  • Improve your digital asset management strategy.

    Learn why digital asset management systems fail and how to improve metadata, governance, adoption, and content workflows.

  • Adobe: A Leader in Agentic Marketing, per IDC.

    IDC names Adobe a Leader in Worldwide Agentic Marketing for B2C Enterprises. Learn how CX Enterprise helps brands orchestrate AI-driven experiences.

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