Chelsea Kiko, Marketing Operations Manager, McGraw Hill
Julz James, Senior Manager, Marketing Operations, Blue Prism
Giving your sales team a solid foundation with adequate marketing operations process training is crucial. Not only will your business thank you for it, but it will also help you work more effectively. Working closely with sales will not only ensure that SLAs are adhered to, but it will also help showcase marketing influence on revenue, so you can use campaigns and opportunities correctly.
Here’s what you’ll learn in this session: