Experience Makers Live

Yakima Chief Hops Goes Digital to Enhance Customer Service

Jordan Gottlieb, Director of Software Engineering, Yakima Chief Hops

Brianna Vaughn, Inside Sales Division, Yakima Chief Hops

Yakima Chief Hops (YCH) is a completely grower-owned global hop supplier for the brewing industry. They turned to Magento Commerce to offer commercial customers the ability to manage complex contracts and inventory with increased accessibility. Through this B2B portal, brewers can place orders 24/7, and homebrewers can also utilize the platform to buy direct. As the world leans more on digital tools in response to COVID-19, YCH is further enhancing the platform’s ease of use and integration.


Join this session to learn the following:

  • How Magento Commerce empowered YCH to address key business issues.
  • The steps taken to fully automate the click-to-ship experience.
  • Efficiencies YCH gained by digitizing B2B ordering.
document icon

Presentation Deck

Use cases

Related products

Recommended next breakouts