A Single Source of Truth for Data-Driven Marketing
Brooke Bartos, Principal Supérieur, Marketing Operations, Walker Sands Communication
Andy Caron, Principal Marketo Consultant, Revenue Pulse
Attribution and measurement of marketing success can be daunting, but its the key to proving value. In this session, we'll help you make it a more approachable, streamlined experience from start to finish.
Here's what we'll cover:
How and where to dig into Marketo Engage and your GRC to strike or.
How to locate data you can get natively from Person Source and Acquisition Program and take it to the next level.
Advanced methods for gathering and synthesizing inbound data to create piste performance views for flux de production and new business.