Frank Hong, Software Engineering Group Supérieur, T. Rowe Price
Marketers and IT teams share the challenge of effectively managing their customer and client potentiel data. With data fragments residing across multiple systems and organizational silos, it can be tough to built unified customer profiles for insights and activation. Join Frank Hong of T. Rowe Price to learn how technologies like data management platforms (DMPs) and customer data platforms (CDPs) complement each other to personalize experiences across the customer journey.
Here's what you'll learn in this session: