Monica Turrecha, Numérique Solutions Supérieur, Westpac Banking Group
Chris Thomas, Personalization Enablement Chapter Piste, Westpac
Philip Wisniewski, Risk Integration Supérieur, Westpac Banking Group
As businesses adapt to a new reality, it's even more important to have a strong foundation for customer experience management (CXM). Join this session to learn how Westpac built that foundation — and how they're using it to succeed.
Here's what we'll cover in this session:
The importance of content strategy for CXM.
How to quickly provide relevant and meaningful help.