Marco Scaglioni, GRC, Loyalty and Onboard Retail Director, Costa Cruises
Alessandro Casellato, Commerce Électronique and Numérique Director, Costa Cruises
Stefania Filippone, Managing Director, Accenture
For Costa Cruises, COVID-19 changed everything, transforming their guests' habits and attitudes and forcing them to set up a series of campaigns based on segmentation and optimization. This « restart » phase required intense focus on Costa's part in identifying customers with the highest propensity to cruise with them again. By using Adobe technology to understand en temps réel behaviors, they were able to optimize their campaigns across media, numérique, courriel, and contact center channels. Next on their list is tapping into the power of Adobe Sensei AI to personalize specific messages, specific targets, and product recommendations.
In this session, you'll learn how to do the following: