Experience Makers Live

DICK'S Sporting Goods: Getting from A to Z without A/B Testing

Brett Wilps, Program Supérieur, DICK'S Sporting Goods

Get the details as DICK'S Sporting Goods (DSG) shares how they continue to create personalized, optimized customer journeys. By combining numérique analytique data from Adobe with the « why » behind customer behavior from Medallia, DSG found new ways to optimize their numérique magasinage experience and improve conversion rates for athletes visiting their site Web. 


You'll learn how DSG did the following:

  • Tied customer voice data to analytique data to better understand their customers
  • Decreased bounce rates
  • Increased conversions on exercise equipment in-cart from 25% to 46%
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