Is your business identity unique enough? Maybe you find yourself selling in a market flooded with identical products or services. If so, this session is for you, as you'll get best practices and learn from real-world stories to help you differentiate your brand and keep customers coming back.
Here's what you'll learn in this session:
- Craft a unique identity and value proposition.
- Use strong marketing, performance, and identity foundations to build loyalty.
- Assess what is or isn't unique about your business to plan for differentiated experiences going forward.