When everyone became a remote worker, Gigster's marketing organization had to review their conception, partner vendors, and delivery capabilities to continue their impact as the market shifted. As they reviewed plans and programs, some would require revision while others could continue due to the structure put in place from their onset. With prudent use of vendors, staffing up and down was already at their fingertips.
Here's what we'll cover in this session:
- Designing your organization and programs for agility.
- Creating partner relationships to offer reach — or contraction — when required.
- Implementing impact-oriented measurement cadres to depict marketing's value.