Marketing technology is the engine behind an increasingly numérique team. It becomes even more powerful when it's integrated with the tools and processes that your business runs on. Join us to discuss the technology challenges that marketers are facing, as well as practical solutions for how to build the best martech stack for your business.
Here's what you'll learn:
- What the integration process for different tools looks like and how to effectively share data across systems.
- How to build scalable programs and taxonomies.
- How to use data and production de rapports across the stack.