Paul Wilson, Director of Marketing Automation Technology, Adobe
At Adobe, we believe in using our own technology to power our customer experiences. Crucial to this strategy is marketing automation, which helps us engage our customers at scale. In this session, you'll learn how we've embraced digital-first with Marketo Engage, the world's largest-scale implementation of marketing automation to date.
Join this session to learn how we use Marketo Engage to do the following: