Experience Makers Live

Relationship Marketing: Not What You Say, but How You Say It

Fergus McIntosh, Head of Digital Sales and Services, NatWest Group

Knowing your customer is the core of any savvy business. And it all starts with data. Join this session and learn about the importance of real-time data, segmentation, and activation, as well as how NatWest is putting it all into action.


Here’s what you’ll learn:

  • How NatWest returned to true one-to-one relationships
  • The importance of personalization at scale to their strategy 
  • What they’re doing to deliver consistent offer activations across channels


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