Adobe Pass features

Adobe Pass has everything you need to deliver great TV Everywhere content, including advertising and subscription experiences, and it can help boost your revenue along the way. Adobe Pass is an independent third party whose features are trusted to power 99% of authentication services in North America. Explore more features below.

Advertising revenue

Improve your ad targeting to boost your inventory yield.

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Ad Currency Optimization

Use machine learning to significantly reduce waste for your demo-based ad campaigns across devices.

Learn more about Ad Currency Optimization

Ad Insertion

The world’s largest media companies rely on Adobe Pass Ad Insertion to deliver TV-quality, targeted video ad experiences for the biggest live events.

Learn more about Ad Insertion

Subscription revenue

Deliver great TV Everywhere experiences for your subscribers.


Unlock pay TV content on any device with the Emmy award–winning solution that powers 99% of pay-TV households in the United States.

Learn more about Authentication

Concurrency Monitoring

Reduce unauthorized account sharing across all of your streaming pay-TV properties.

Learn more about Concurrency Monitoring

Account IQ

Measure, manage and monetize credential sharing leveraging Adobe’s big data expertise, AI / ML enriched subscriber activity and flexible integrations.

Learn more about Account IQ

Subscription revenue

Publishing revenue

Stream live and on-demand content to the widest audience possible.

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Adobe Media Server

Deliver protected HD-quality video content everywhere, no matter how big the audience or which device they’re using.

Learn more about Media Server