When everyone became a remote worker, Gigster’s marketing organisation had to review their design, partner vendors and delivery capabilities to continue their impact as the market shifted. As they reviewed plans and programmes, some would require revision while others could continue due to the structure put in place from their onset. With prudent use of vendors, staffing up and down was already at their fingertips.
Here's what we'll cover in this session:
- Designing your organisation and programmes for agility.
- Creating partner relationships to offer reach — or contraction — when required.
- Implementing impact-orientated measurement frameworks to depict marketing’s value.