Customer data platforms (CDPs) get a lot of attention today from businesses looking to make great customer experiences. These companies struggle with data sitting in silos from hundreds — maybe thousands — of sources. This makes truly connected, personalised customer experiences almost impossible. Individual applications and channels work with what they have, but are blind to huge chunks of customer insight.
We help you to solve these challenges without the need for a separate, point solution that adds complexity and bulk to your stack. By combining the power of Adobe Experience Platform with specific features of Adobe Audience Manager, companies can bring together known and unknown data to activate customer profiles with intelligent decisioning throughout the customer journey. This allows them to unify data from across the enterprise — from CRM and loyalty systems to web analytics and media performance — to build rich profiles and audiences. Industry-leading tools for data governance, identity management, advanced segmentation and data science are built in so customers can rationalise their raw data assets and transform these building blocks into valuable profiles and audiences. Finally, our connectivity to a vast ecosystem of partners — not to mention native integrations with Adobe Experience Cloud — makes it seamless to activate these audiences and deliver great customer experiences across all channels, from on-site or in-app personalisation to email, paid media, call centres, connected devices and more.