02 | Add DAM Capabilities.
As a mobile carrier, delivering a compelling mobile experience is a top priority for T-Mobile. So high on their list of capabilities was support for responsive design. To truly achieve content velocity, you also need the ability to master multiple channels, streamline workflows, perfect personalisation and gain insights that help you to improve performance. A next-generation digital asset management platform (DAM) can help you do all this.
A dynamic DAM provides the critical toolset for your team to work more productively and securely and allow rich, relevant content to flow faster across channels. You also need feedback and intelligence on audience reactions — how your assets are being consumed and which experiences work — so you can continually aim for the optimal response.