Experience Makers Live

Beyond the Regulations: Consumer Privacy for Marketers

Gabbi Stubbs, Senior Product Marketing Manager, Adobe

James Caldwell, Data, Insights, Personalisation & Platform Sales, Adobe Experience Cloud, Adobe

Consumer trust isn’t just a tick-box for an organisation’s CIO to comply with. Marketers need to embrace privacy regulations to deliver more meaningful experiences to their customers that build trust and extend the reach of their brand.


In this session, you’ll explore:

  • Consumer privacy and how you can think beyond the regulations 
  • The role marketers have in defining data privacy for customers 
  • Complying to the regulations with the help of the CIO
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Presentation Deck

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