Experience Makers Live

Tone, Timing, and Empathy in Digital Commerce

Sarah Evans, Owner and Founder, Sevans Strategy and Sevans Digital PR

Gabe Shepherd, Executive VP of Marketing, NS8

With the world adjusting to a new business reality, it’s crucial to be mindful and action-oriented when it comes to tone. Keeping that side of your business in order will help digital commerce truly work, as purpose and vision are the core of what you sell and how it reaches your customers. Join Sarah Evans, founder of Sevans Strategy, and Gabe Shepherd, executive VP of marketing at NS8, in their discussion on tone, timing, and empathy. 


Here’s what you’ll learn in this session:

  • Best practices for tone and timing.
  • How to use 30-day increments for continuous change.
  • Examples of digital commerce leaders doing this well.
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