Experience Makers Live

Redefining the Future with Digital Transformation

Chris Parkin, Senior Director, Adobe 

As businesses adapt to the new reality brought on by the pandemic, it’s clear that those that have undergone digital transformation are in a stronger position to pivot quickly. Not just to survive, but to succeed and emerge more prepared for the future. In this session, we’ll share our experiences and what we’ve learned so far at Adobe — successes, hiccups, and all — along with other real-world examples of what companies are doing.


Here’s what we’ll cover in this session:

  • Why real-time customer insights are more essential than ever
  • How new ways of working can have lasting benefits
  • How to reexamine everything from your strategies to your structure
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