Back in the Swim of Things: How Lands’ End Used Adobe to Read the Market - 5-A

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  • Sarah Rasmusen

    Sarah Rasmusen

    Executive Vice President and Chief Customer Officer, Lands' End

  • Michael  Klein

    Michael Klein

    Global Director, Industry Strategy & Marketing, Retail, Travel & Consumer Goods, Adobe

About the session

The past year was challenging for the apparel industry, especially if you weren’t selling hoodies and sweatpants for remote workers and students. Understanding the shifts in consumer behaviors and preferences was essential to weathering the tough times and preparing for a post-pandemic retail rebound. Join this session to hear how Lands' End remained agile by adapting how it marketed products to meet customer needs during the COVID-19 pandemic and how the company prepared for the retail revival underway. Learn how you can use a similar approach to capture and continue the momentum. 

In this session, you’ll hear more about: ​ 

  • How Adobe helped Lands’ End anticipate how shifts in the way people travel would impact what they shop for—including a 40% Industry increase in online purchases of swimsuits in 2021.  

  • How Lands’ End uses data to develop a strong online shopping experience for students returning to in-person learning this year. 

  • How you can use Adobe to provide targeted, relevant customer experiences and take advantage of retail momentum.  

Industry Focus: Retail

Track: Retail

Session Type: Session

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