Improving Customer Chemistry Through Personalization - 4-A

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  • Melissa Day

    Melissa Day

    Global Digital Marketing Leader, The Chemours Company

  • Adrienne Whitten

    Adrienne Whitten

    Director of Product Marketing, Adobe Marketo Engage, Adobe

About the session

Customer connections are essential in today’s competitive B2B marketplace. To build lasting, trusted relationships, you need to truly know your customers and not rely on general ideas about target audiences gleaned over the years. This means understanding customer behaviors so you can deliver personalized experiences that evolve with individual preferences over time—and do this at scale.

Join this session with Marketo Champion Melissa Day to hear how Chemours, a multi-billion dollar chemical manufacturing company that spun off from Dupont in 2015, is leveraging Adobe Marketo Engage to enable these experiences for a global customer audience across eight major brands. Stay to learn how you can apply some best practice principles to your digital marketing strategy by recognizing your marketing automation maturity and mapping capabilities to your desired customer experience.

Industry Focus: Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality

Track: Experience Makers Success

Session Type: Session

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