Hear from Adobe Experience Maker Award Winners on the Power of Purpose - 4-C
Director, Digital Experience Architect, American Red Cross
Branch Chief, Web and New Media Branch, U.S. Census Bureau
Head of Customer Success, Media and Entertainment, Adobe
About the session
Impactful digital experiences can inspire action and spark real change. We celebrate changemakers who use technology to build engaging experiences every day that get people’s attention and foster social or environmental change. We also salute visionaries who adapt quickly during unexpected and unprecedented circumstances such as those brought on by the COVID-19 pandemic to serve communities and individuals in need. Join this session to hear from this year’s Adobe Experience Maker award winners on delivering digital experiences that aid groups in addressing changing societal and organizational needs.
In this session, hear how:
The American Red Cross, a Changemaker award winner, consolidated redcross.org and redcrossblood.org on Adobe Experience Cloud, presenting a more unified brand and positioning the organization for future innovation and growth via personalization.
The United States Census Bureau, an Illuminator award winner, moved its long-standing, paper-based methods online in 2020 and used Adobe Experience Cloud applications to create more intuitive, personalized, and highly secure experiences that drove survey participation.
Industry Focus: Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Telecommunications
Track: Experience Makers Success
Session Type: Session
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