How Adobe Transformed its Digital Experience Business - 6-A

Digital transformation is in Adobe’s DNA. With the ability to combine content creation with applications for marketing measurement and optimization there was a big opportunity to further transform the business. This undertaking would see the company grow from being a provider of content creation applications to delivering a comprehensive customer experience platform. Join this session to learn how Adobe integrated SaaS, CMS, data analytics, AI, and a host of other technologies into a platform that helps organizations deliver, manage, and optimize experiences across channels through every stage of the customer journey.   

In this session, you’ll learn how Adobe:  

• Moved infrastructure and applications to the cloud to overcome the limitations of siloed solutions. 

• Delivered a modern platform that helped build out the customer experience marketing category. 

• Gained the ability to connect with customers and prospects across multiple channels and deliver relevant experiences that support their needs. 

• Reached a broader set of customers with a comprehensive set of capabilities spanning data analytics, content, commerce, advertising, and customer journey management. 

Learn more: business.adobe.com, CNBC article

Industry Focus: High Tech

Track: Tech

Session Type: Session