How Adobe Transformed its Digital Experience Business - 6-A

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  • Jill  Steinhour

    Jill Steinhour

    Global Director, High Tech and B2B Industry Strategy & Marketing, Adobe

  • John Copeland

    John Copeland

    Vice President, Digital Strategy Group, Adobe

About the session

Digital transformation is in Adobe’s DNA. With the ability to combine content creation with applications for marketing measurement and optimization there was a big opportunity to further transform the business. This undertaking would see the company grow from being a provider of content creation applications to delivering a comprehensive customer experience platform. Join this session to learn how Adobe integrated SaaS, CMS, data analytics, AI, and a host of other technologies into a platform that helps organizations deliver, manage, and optimize experiences across channels through every stage of the customer journey.   

In this session, you’ll learn how Adobe:  

  • Moved infrastructure and applications to the cloud to overcome the limitations of siloed solutions. 

  • Delivered a modern platform that helped build out the customer experience marketing category. 

  • Gained the ability to connect with customers and prospects across multiple channels and deliver relevant experiences that support their needs. 

  • Reached a broader set of customers with a comprehensive set of capabilities spanning data analytics, content, commerce, advertising, and customer journey management. 

Learn more: business.adobe.comCNBC article

Industry Focus: High Tech

Track: Tech

Session Type: Session

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