How Adobe Transformed its Digital Experience Business - 6-A
Global Director, High Tech and B2B Industry Strategy & Marketing, Adobe
Vice President, Digital Strategy Group, Adobe
About the session
Digital transformation is in Adobe’s DNA. With the ability to combine content creation with applications for marketing measurement and optimization there was a big opportunity to further transform the business. This undertaking would see the company grow from being a provider of content creation applications to delivering a comprehensive customer experience platform. Join this session to learn how Adobe integrated SaaS, CMS, data analytics, AI, and a host of other technologies into a platform that helps organizations deliver, manage, and optimize experiences across channels through every stage of the customer journey.
In this session, you’ll learn how Adobe:
Moved infrastructure and applications to the cloud to overcome the limitations of siloed solutions.
Delivered a modern platform that helped build out the customer experience marketing category.
Gained the ability to connect with customers and prospects across multiple channels and deliver relevant experiences that support their needs.
Reached a broader set of customers with a comprehensive set of capabilities spanning data analytics, content, commerce, advertising, and customer journey management.
Learn more: business.adobe.com, CNBC article
Industry Focus: High Tech
Session Type: Session
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.