How Cookieless Marketing Creates Opportunities to Build Customer Relationships in Real Time - 1-A
Speakers
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Head of Product Marketing, Real-Time CDP and Audience Manager, Adobe
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Vice President & Principal Analyst, Forrester
About the session
The end of third-party cookies doesn’t mean the end of personalization, but it does mean that personalization—and customer experience—will never be the same. In fact, the Cookieless world opens exciting new opportunities to build even stronger customer relationships rooted in deeper trust that fosters lasting brand loyalty. Customers’ expectations around how their data is used are clearly changing and everyone needs to adapt. Join this interactive session for tips on how businesses can shift from talking at customers to partnering with them across their customer journeys.
In this session, you’ll learn how your organization can:
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Move beyond cookie dependence and strengthen customer experiences by cultivating two-way relationships that offer more opportunities to engage with customers on their terms.
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Create a robust strategy focused on first-party data that offers customers real value in exchange for their data.
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Put new tools in place that help you understand, personalize, and optimize individual customer and account journeys in real time.
Industry Focus: Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality
Track: Experience Makers Success
Session Type: Session
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