Failure to Scale: The State of Personalization in Retail and Travel - 5-C
Speakers
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Global Director, Industry Strategy & Marketing, Retail, Travel & Consumer Goods, Adobe
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Head of Industry Strategy and Marketing, Travel and Hospitality, Adobe
About the session
After working through the ups and downs of the past year, retail and travel companies are now actively planning for future growth. One growth strategy that marketing leaders in these industries are embracing as a way to reach new customers and keep existing ones engaged is personalization. However, most still have a long way to go in effectively implementing it. Join this session to learn what the obstacles are to delivering effective personalization at scale and how your organization can overcome them to deliver one-to-one shopping experiences that inspire loyalty and yield returns.
In this session, you’ll hear more about:
The top challenges digital marketers face in delivering personalization at scale.
Where retailers and travel brands are delivering personalization across the customer journey.
Which personalization use cases are highest priority for retailers and travel brands.
What leaders using personalization effectively across the customer journey are doing differently than their peers.
Learn more: Get the full report, Read the blog
Industry Focus: Retail, Travel & Hospitality
Track: Retail
Session Type: Session
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