Failure to Scale: The State of Personalization in Retail and Travel - 5-C

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  • Michael  Klein

    Michael Klein

    Global Director, Industry Strategy & Marketing, Retail, Travel & Consumer Goods, Adobe

  • Julie Hoffmann

    Julie Hoffmann

    Head of Industry Strategy and Marketing, Travel and Hospitality, Adobe

About the session


After working through the ups and downs of the past year, retail and travel companies are now actively planning for future growth. One growth strategy that marketing leaders in these industries are embracing as a way to reach new customers and keep existing ones engaged is personalization. However, most still have a long way to go in effectively implementing it. Join this session to learn what the obstacles are to delivering effective personalization at scale and how your organization can overcome them to deliver one-to-one shopping experiences that inspire loyalty and yield returns.

In this session, you’ll hear more about:

  • The top challenges digital marketers face in delivering personalization at scale.

  • Where retailers and travel brands are delivering personalization across the customer journey.

  • Which personalization use cases are highest priority for retailers and travel brands.

  • What leaders using personalization effectively across the customer journey are doing differently than their peers.

Learn more: Get the full reportRead the blog

Industry Focus: Retail, Travel & Hospitality

Track: Retail

Session Type: Session

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