A World without Waiting: How to Connect with Buyers in a Digital-First World - 6-C
VP of Content and Community, Drift
Global Director, High Tech and B2B Industry Strategy & Marketing, Adobe
About the session
We now live in a buyer-centric world, where the need to connect with customers on their terms is greater than ever. Missed opportunities to engage with customers effectively directly impacts the bottom line. For B2B companies, gone are the days of having mostly static websites that feel more like a digital brochure versus a rich online experience. Your website needs to be a key engagement hub, inviting customers to take action no matter where they are in their journey with your company. Join this session to learn how Drift has transformed its approach to digital engagement to enable real-time, personalized customer conversations.
In this session, you’ll learn how to:
Deliver exceptional customer experiences across all channels throughout the customer lifecycle.
Shorten sales cycles and strengthen your brand by delivering personalized customer experiences in real- time.
Accelerate revenue by having conversations with the right customers at the right time.
Industry Focus: High Tech
Session Type: Session
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.