Riding the Digital Economy Wave: How to Capture the Momentum - 1-B
Speakers
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Senior Vice President, Digital Operations, PGA TOUR
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Head of Customer Success, Media and Entertainment, Adobe
Session files
About the session
A digital-first economy has arrived! Over the past year, companies increasingly approached every new opportunity with a focus on digital and people embraced digital experiences in ways and at a pace never seen. Join this session to learn how PGA TOUR has embraced a digital mindset to engage 21st century fans in a centuries old sport. PGA TOUR’s Senior Vice President of Digital Operations will share how organizations can put the right solutions and processes in place to meet rapidly changing customer expectations, deliver high-impact experiences, and nurture lasting customer relationships.
In this session, you’ll gain insight on how your organization can:
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Meet the expectations of your customers or audience to build loyalty and your brand.
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Get your executive leaders behind ensuring delivery of the best digital experiences.
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Give your team the tools to rapidly deliver and refine experiences that attract and engage customers today and tomorrow.
Industry Focus: Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality
Track: Experience Makers Success
Session Type: Session
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