The Future of Digital in Healthcare: Taking Healthcare Experiences to the Next Level - 3-B
Vice President, Omnichannel Marketing, Anthem
Head of Industry Strategy & Marketing, Health & Life Sciences, Adobe
About the session
Every industry was forced to respond to tremendous market changes during the COVID-19 pandemic—but perhaps none more than healthcare. Industry professionals had to determine how to securely and easily connect patients, payers and providers who often needed more services and had more questions than ever. Looking ahead, industry leaders need to understand which changes post-COVID are permanent and which others are more fleeting. Join this session to learn about the outlook and how your organization can serve your community of healthcare customers most effectively with digital tools.
In this session, you’ll learn how to:
Understand where consumers are on the path to digital healthcare and meet them with relevant, easy-to-navigate services.
Adopt highly secure digital tools to enhance healthcare services to patients and plan members, while safeguarding personal data.
Industry Focus: Healthcare/Lifesciences
Session Type: Session
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