The Modernization of Marketing for Digital, Experience-Driven Businesses - 2-C
Speakers
-
Head of North American Digital Marketing and VP Customer Orchestration, TD Bank
-
Director, Industry Strategy & Marketing, Financial Services , Adobe
About the session
Engaging customers at scale requires an evolution of the entire business. No business function today is more important than marketing when it comes to shaping and creating high-impact customer experiences that result in lasting engagement and higher sales. Join this session to hear an executive perspective on effective strategies for evolving marketing’s role and impacts on the business.
In this session, you’ll learn how to:
-
Elevate your marketing approach from being a campaign-driven one to one focused on enhanced segmentation and activation across all channels.
-
Provide more personalized customer experiences and use automation to deliver it consistently at scale.
-
Gain greater flexibility in your marketing organization and your ability to execute quickly and effectively.
Industry Focus: Financial Services & Insurance
Track: FSI
Session Type: Session
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.