Marketers and IT teams share the challenge of effectively managing their customer and prospect data. With data fragments residing across multiple systems and organisational silos, it can be tough to built unified customer profiles for insights and activation. Join Frank Hong of T. Rowe Price to learn how technologies like data management platforms (DMPs) and customer data platforms (CDPs) complement each other to personalise experiences across the customer journey.
Here’s what you’ll learn in this session:
- The tools and processes T. Rowe Price is using to unite marketing and IT
- Key considerations and use cases for customer data management
- Best practices for bringing teams together for collaboration