Experience Makers Live

Pivotal Steps to More Empathetic B2B Marketing

Gurdeep Dhillon, Senior Director, Global Commercial Marketing, Adobe 

Customers desire real, authentic brand experiences. They want to feel connected with your campaigns and content—to be taken along for the journey and not just talked at. You may have the latest tools and use automation to scale your marketing, but if you don’t understand how your buyers feel, your message will fall flat. We’ve long lagged behind our B2C counterparts. It’s time to engage more effectively and drive growth with empathetic B2B marketing.


In this session you’ll learn how to:


  • Use empathy to guide your programmes and see examples of empathic marketing in action
  • Think through the emotional motivators of your customers
  • Change from within by instill empathetic thinking in your team
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