Benefits

Make your digital assets work for you.

You can’t deliver today’s immersive digital experiences using yesterday’s tools. Adobe Experience Manager Assets is more than just a place to store assets. It’s a cloud-native DAM that helps you to create relevant, personalised experiences for every channel and every screen.

Digital asset management

Any old DAM can manage assets. But only Adobe Experience Manager Assets offers a cloud-native solution with an AI and machine learning backbone. By automating tedious processes, it frees both creatives and marketers to focus on their strengths. And while other solutions force you to choose between scalability and customisation, Experience Manager is the only DAM that lets you both seamlessly scale and continuously innovate to meet the complex needs of your business.

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Native Creative Cloud connection

No other asset management solution offers native connectivity across Adobe Creative Cloud apps and services. Adobe Experience Manager Assets provides a platform for your marketing and creative teams to connect, create and collaborate without leaving their applications. Creatives spend less time toggling between their apps and your DAM. Marketers are able to approve and publish content faster. And your customers get the content they want — when they want it.

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Asset automation

The number of customer channels has exploded. The amount of personalisation you’re doing is growing. And the speed at which you have to work is only getting faster. Yet your teams aren’t getting any bigger. That’s why automating time-consuming tasks and workflows is essential. In the IDC report, The Business Value of Adobe Experience Manager Assets, respondents report substantial gains in content velocity, time to market and team productivity using Adobe Experience Manager Assets. It’s not just a faster way to work, it’s a smarter way.

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Intelligent automation and delivery

Adobe Experience Manager Assets is more than just a DAM — it’s a fully functional creative asset machine that uses AI and Adobe Creative Cloud presets to let marketers create millions of asset variations and deliver immersive experiences from right within the DAM.

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Assets_WF_Integration

Adobe Workfront Integration

The seamless integration between Adobe Workfront and Adobe Experience Manager Assets enables enterprise marketing organisations to manage their entire campaign processes—from strategy and planning to creative, deployment and measurement—with a single work management system. Teams can locate and use the assets they need precisely when they need them. And, marketing teams won't waste time creating content that isn’t used—allowing them to focus on the right work.

“Adobe Experience Manager is key to helping us to create personal and local experiences for all customers while improving manageability and cost efficiencies.”

Felix Wenger, Head Channel and Distribution (Retail and Affluent), Raiffeisen

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