How PGA TOUR Drives Authentic Fan Engagement with Data
Travis Trembath, VP of Fan Engagement, PGA TOUR
When it comes to delivering engaging experiences, data is crucial. Join this session to hear from Travis Trembath, the PGA TOUR’s first-ever VP of fan engagement, as he discusses how the TOUR’s fan-centric perspective focuses on using data to deliver a better fan experience.
You’ll learn how they’re using Adobe Audience Manager to do the following:
- Segment their audience to benefit advertisers.
- Enhance how they serve the needs of their fans.
- Emphasise building long-term one-to-one relationships with fans.
Presentation Deck