Building a Strong Digital Foundation for Healthcare

In a time of rapid economic and health evolution, those with a strong digital foundation in place can pivot quickly to deliver integrated, relevant experiences with ease. In this session, you’ll learn how Blue Cross Blue Shield of North Dakota and Perficient use Adobe Experience Cloud to enable powerful experiences for members and healthcare providers. Along the way, Amber Kienenberger of Blue Cross Blue Shield and David Allen of Perficient will put what they learned into context, discussing how healthcare organizations are innovating to reach consumers and communities amid the pandemic.

Here’s what we’ll discuss in this session:

• Enabling content authors to make updates with an intuitive content management platform
• Informing decisions and creating a data-driven organization with flexible tools
• Framing the health system and payer digital responses to COVID-19