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Agile marketing at enterprise scale.
Coworker operates across your enterprise applications to power end-to-end workflows with speed and ease. It learns how your teams work together and constantly monitors for improvement opportunities to help you reach your goals — all while showing its reasoning and checking in before it acts.
What you can do with Coworker.
Stand up projects in minutes.
Go to market faster with conversational work management. Explain your goal or upload a brief, and Coworker builds out tasks, timelines, and a coordinated plan. As work progresses, it automatically routes reviews and approvals, surfaces recommendations, and flags risks before they slow you down.
Know what’s working, why, and what to test next.
Get comprehensive, data-driven answers when you ask Coworker a marketing performance question. Answers can include shareable charts, insights based on real-time performance, and recommendations for what to do next to guide decisions and strategy.
Target the right audiences with greater speed and precision.
Tell Coworker who you want to reach, and let it build, refine and validate the right audience -- all while applying your existing naming conventions and governance checks. Coworker will search existing audiences, estimate reach, flag duplicates, and tap into current attributes and events to sharpen your targeting.
Build and troubleshoot customer journeys.
Describe the customer journey you envision, and watch Coworker build it in moments — taking past journey performance and current goals into consideration. Coworker also monitors active journeys to help you catch problems before they affect your customers, like audience overlap, schedule collisions, and profile fallout.
Get found, whether customers search or ask AI.
Coworker structures your site content, so customers and AI models can both find what they're looking for — helping your brand surface in AI-generated answers, not just search results. When you need to make a large change, use a single prompt to update messaging, offers, and pricing across hundreds of pages. Coworker uses your brand assets and data, so updates stay accurate and on brand.
What powers Coworker.
CX Enterprise harness.
The CX Enterprise harness delivers contextual, verified results with persistent error recovery built in.
- Grounds each loop in skill files, business context, memory, and live tools via MCP.
- Retries tasks until they’re completed, not just attempted.
- Splits complex tasks into parallel workstreams and reunites them to expedite results.
Open MCP connectivity.
The enterprise connection layer links your existing tools, workflows, and agents into a single, governed interface.
- Provides access to Coworker from any AI platform through Coworker gateway.
- Connects to Jira, Slack, SharePoint, and more with prebuilt configurations.
- Connect your own agents to integrate their skills to your workflows.
Enterprise context and memory.
An institutional memory and knowledge layer grounds every action in your organization’s terminology, policies, and data, then builds on it with every workflow.
- Auto-populates your existing data to give Coworker your specific business context from day one.
- Captures decisions, corrections, and patterns from every workflow and applies them to future tasks.
- Grounds every response in organization-wide rules tailored to each role — down to project- and user-levels.
Built-in governance.
A built-in compliance layer inherits your existing Adobe roles — including data policies and approval workflows — and checks every action against your rules before it runs.
- Reads your consent policies and operational controls on day one — no additional setup needed.
- Uses built-in approval gates to hold execution at configurable checkpoints until the right stakeholder approves, escalating when needed.
- Maintains an audit trail that logs every action, policy decision, and human approval in real time, creating a full query-able record.
Coordinated collaboration.
A coordination layer anchors every stakeholder in a single project thread so reviews, approvals, and decisions stay connected to the work from brief to launch.
- Pushes every output and decision to the applications your teams already work in.
- Surfaces each artifact for approval with its deadline and responsible role already attached.
- Allows ops leads to identify and act on blockers across every active project — no dashboard or status meeting required.
Access Adobe CX Enterprise Coworker in your favorite AI platform.
Coworker meets your team where they are. Activate Coworker capabilities in your AI Platform of choice.
Learn more about CX Enterprise Coworker.
Questions? We have answers.
AI marketing workflow automation uses artificial intelligence to handle repetitive, rules-based marketing tasks (like routing requests, creating campaigns from briefs, or triggering journeys), so teams can focus on strategy and creativity instead of manual operations.
Coworker streamlines end-to-end marketing work by acting as an AI teammate that supports campaigns, automates approvals and handoffs, and surfaces real-time insights. It helps teams launch faster, reduce errors, and keep projects on time and on budget while maintaining governance and auditability.
Coworker can automate campaign and project setup, intake and routing of briefs and requests, task and approval workflows, content review and feedback cycles, status reporting, and basic analytics and insights across channels.
Traditional agents complete singular tasks using question-and-answer interactions. Coworker is able to take multiple actions after a goal and parameters have been defined. Acting as an AI teammate embedded within planning, production, and workflow tools, it can help teams execute customer experience orchestration tasks across the entire customer lifecycle.
The orchestration layer behind Coworker is CX Enterprise harness—an evolution of Adobe Experience Platform Agent Orchestrator. This architecture combines LLM reasoning with skills to guide execution and task delegation until a goal is achieved. It is integrated across Adobe CX Enterprise applications and designed to interoperate with other agentic systems.
Adobe’s specialized agents and skills are complementary to Coworker. They provide the blueprint for agentic execution of specific tasks such as audience creation, journey optimization and gathering insights, while Coworker serves as the team captain, orchestrating customer experience tasks across tools and marketers. With skills, customers can tailor the steps for specific tasks, enabling Coworker to operate with persistent agency defined by marketers.
Let us show you the full power of Adobe CX Enterprise Coworker.
title
Connect marketing workflows with an AI teammate.
CardDescription
Explore how Adobe CX Enterprise Coworker coordinates projects, audiences, journeys, and campaign workflows to help marketing teams work faster.
cardDate
2026-04-20
cardImage
primaryTag
caas:content-type/product-page
Tags
caas:content-type/product-page; caas:products/cx-enterprise-coworker
Let’s talk about what Adobe CX Enterprise Coworker can do for your business.
