Experience Makers Live

Creating Beauty in Complex Customer Journeys

Patricia Chen, Global E-Commerce Manager, Tweezerman International 

Agbi Bajrushi, Senior Programme Manager, Redstage

No matter where or how they buy, every purchase provides a key opportunity to cultivate a relationship between you and your customer. With more channels than ever for consumers to discover and engage with your brand, it’s crucial that you capture their interest wherever they shop — and nurture that connection for a lifetime. In this session, you’ll get a behind-the-scenes look at how Tweezerman, a global beauty company, transformed their digital strategy for better customer experiences.

 

Join us and learn how Tweezerman did the following:

 

  • Designed their digital presence to be a critical path in their customers’ omnichannel journeys
  • Put reviews, referrals and loyalty at their core
  • Upgraded and optimised their website for lasting experiences
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