Creating Beauty in Complex Customer Journeys
Patricia Chen, Global E-Commerce Manager, Tweezerman International
Agbi Bajrushi, Senior Programme Manager, Redstage
No matter where or how they buy, every purchase provides a key opportunity to cultivate a relationship between you and your customer. With more channels than ever for consumers to discover and engage with your brand, it’s crucial that you capture their interest wherever they shop — and nurture that connection for a lifetime. In this session, you’ll get a behind-the-scenes look at how Tweezerman, a global beauty company, transformed their digital strategy for better customer experiences.
Join us and learn how Tweezerman did the following:
- Designed their digital presence to be a critical path in their customers’ omnichannel journeys
- Put reviews, referrals and loyalty at their core
- Upgraded and optimised their website for lasting experiences
Presentation Deck