Scott Rigby
Head of Digital Transformation for Enterprise Solutions, APAC, Adobe
Scott Rigby leads the digital transformation practice in Asia Pacific for Adobe.
He has over 20 years of enterprise experience providing strategic advice to C-suite and senior executives in the areas of digital transformation, strategy, marketing, innovation, organisational change and cloud computing.
Scott has advised a broad range of customers (>250 in Asia Pacific) and industries from finance through to retail, media, telecommunications, automotive and high-tech. Examples include Telstra, Citibank, Samsung, Disney, Westpac, L’Oreal & Etihad Airlines.
He is skilled in helping organisations reimagine and transform their customer experience, employee engagement, business models, processes and operations, by understanding the opportunities and challenges that new technologies (automation, AI, robotics, IOT etc.) can have on businesses, their culture, their customers and the world of work.
Scott speaks regularly at Adobe and customer events about the intersection of technology and organisational change and the resulting opportunities.
He regularly provides industry thought leadership and evangelism of Adobe enterprise cloud solutions through speaking events (Forrester, Ad Tech, Microsoft, Adobe), PR, Media & Analysts engagements (Hong Kong Economic Times, Bangkok Post, IT Pro, CIO Outlook, Disruptive Innovation etc.), guest lecturing (Swinburne, University of Sydney, Waikato Uni) and blogs (CMO.com, Adobe blogs, Linkedin).
A passionate evangelist of the benefits digital can bring to any business, Scott believes businesses have never been better placed to engage with their customers, increase their revenue, drive cost savings, create customer value and drive employee engagement through the use of digital.
Prior to joining Adobe, Scott was Product & Marketing Consultant to a range of businesses including Wotif, Infochoice and Gensec Investment Bank. He also was the MD of VIP Travel, a travel marketing business with offices in 5 countries, promoting >1200 accommodation properties in 82 countries.
Scott holds an Executive MBA, a Bachelor of Product Design, is a certified Project Manager and Trainer and has attended a variety of general management and executive courses at institutions including the Australian Institute of Management and Macquarie Graduate School of Management.
Scott is married, with two daughters and lives in Sydney, Australia.
