Carmen Michael, Director, Digital Content and Engagement, NSW Department of Education
John Mackenney, Principal Digital Strategist, APAC, Adobe
Carly Lynch, Head of Business Consulting, APAC, Adobe
During COVID-19, traffic to government websites increased by 230%. In times of crisis, it’s important that government communications are easy to understand, simple to navigate and full of empathy. While the private sector has already pivoted to focus on personalised experiences, it is now time for the public sector to follow suit to create relevant and impactful citizen experiences.
In this session, explore: -