A Single Source of Truth for Data-Driven Marketing
Brooke Bartos, Senior Manager, Marketing Operations, Walker Sands Communication
Andy Caron, Senior Marketo Consultant, Revenue Pulse
Attribution and measurement of marketing success can be daunting, but its the key to proving value. In this session, we’ll help you make it a more approachable, streamlined experience from start to finish.
Here’s what we’ll cover:
How and where to dig into Marketo Engage and your CRM to strike gold.
How to locate data you can get natively from Person Source and Acquisition Program and take it to the next level.
Advanced methods for gathering and synthesizing inbound data to create lead performance views for pipeline and new business.